AHIC 2020: Accor to take Swissôtel Living brand into Saudi Arabia

Accor is marking another milestone in Saudi Arabia with the signing a management agreement to expand its premium portfolio. The deal will see the launch of the first the Swissôtel Living in the kingdom. The group has partnered with Al Raya Estate Group, a pioneer in the field of real estate development, to operate the new Swissôtel Living Jeddah. With an opening date scheduled for 2021, the project will be attached to (J View) – a mixed-use development comprised of hospitality, office, food and beverage and retail components. Fahad Al-Alloush,…

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