Choice Hotels partners with Seera for Saudi growth

Choice Hotels Europe has repositioned itself as Choice Hotels EMEA as it continues its master license agreement with Seera Hospitality, a fully owned subsidiary of Seera Holding Group. The plan will see the company open at least ten hotels in Saudi Arabia within the next five years.  Seera is at the forefront of travel and tourism recovery efforts in the Kingdom and beyond, and as part of the agreement, currently there are several identified projects for Choice Hotels brands throughout Saudi Arabia in various stages of development.  The first three…

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