Vrbo challenges Airbnb and other vacation rental competitors with Fast Start programme

Expedia Group has announced that its vacation rental brand Vrbo has launched its Fast Start programme in the UK in a bid to attract hosts from other vacation rental companies such as Airbnb. The new programme allows property owners to transfer their ratings or Superhost status across from other travel sites; increasing the visibility of new 4.5* hosts and Superhost properties in the first 90 days to help them generate an average of a 25 per cent increase in bookings and 140 per cent in the booking value. The programme was launched in the…

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